Ejido Verde is a Mexican regenerative pine resin supply company forged through a partnership between the pine resin industry and rural indigenous communities. In the first half we focused on scoping the system we wanted to work on and in the second half, we analyzed its granularity, redesigned their regenerative dashboard as well as envisioned a theory of change.

What is the Regenerative Impact Dashboard?

Impact dashboards are important because they help organizations keep track of their impact and attract external funding. Investors rely on these and other metrics to decide what organization to fund. Ejido Verde’s regenerative dashboard follows a different methodology that improves upon traditional impact dashboards. It compiles together standard B-Corps metrics along with new methods of measuring that are important within the living system their organization works within. Our team worked on two levels where design and Design come together:

Tactical design strategy: leveraged a valuable piece (Dashboard) so that it is ready to be scaled and adopted by multiple stakeholders.

Systems Design strategy: systems thinking for envisioning change in niche, regime, and landscape levels.

To learn more about this project, click here.

“Through this project, we were able to realize how tactical design strategy differs from systems design strategy. We also learned that while these strategies are different, they can be paired together to make a larger impact than if they were utilized separately.”

— Brian Siegfried