Green Seed's Plug + Play Platform
Green Seed's Plug + Play Platform
Helping local start-ups balance profitability and social responsibility
Faculty Lead:
Carlos Teixeira
Class:
Organizational Models for Innovation
Project Team:
Beth Cerny
Robert Grossman
Xinrui Xu
Our team was assigned to create a number of visual models determining opportunity areas where a local start-up could find short-term wins. The client was GreenSeed Contract Packaging, a food packaging company that “manages packaging operations for large and middle-market CPG manufacturers passionate about natural and healthy foods.”
Over the course of seven weeks, we produced models exploring internal capabilities, external partners, overall landscape, and how the client can evolve its services by leveraging current capabilities.
“The learn for me is to consider the big picture while setting up inexpensive short term wins. ”
— Robert Grossman