Ina's Donuts
Ina's Donuts
A brand book showing the "healthy-ish" transition from Stan's Donuts to Ina's (Vegan) Donuts
Faculty Lead:
Patrick Hogan
Class:
Communication Systems
Student:
Lizzy Engele
Assigned to reposition a brand, I positioned Stan's Donuts as a vegan brand and created a fictitious story along the way. I wanted to retain the playful, fun aesthetic of Stan's Donuts while creating space for slow, holistic living. Everything about Ina's Donuts is fiction; however, Ina is Stan's wife in real life.
To view the entire brand book, click here.
“It was challenging to continue on with the guidelines learned in Visual Communication yet experiment into the playful territory of graphic design. I found a lot of my own personality come out in this book making it an enjoyable project to work on; however, I now see how difficult branding can be when a company’s tone might not inherently align with an individual. ”
— Lizzy Engele